Hailey Bieber Sells Rhode to e.l.f. Beauty in Landmark $1 Billion Deal

Hailey Bieber’s beauty empire just hit a billion-dollar milestone. Her skincare brand, Rhode, has officially been acquired by e.l.f. Beauty in a groundbreaking deal valued at up to $1 billion. Inside the $1 Billion Beauty Deal The deal includes $600 million in cash, $200 million in e.l.f. stock, and a $200 million performance-based earn-out. It marks one of the largest celebrity beauty brand acquisitions in recent memory. Rhode’s Impressive Growth Story In just over a year, Rhode generated an astounding $212 million in revenue. The brand quickly became a Gen Z skincare favorite, praised for its minimalist packaging and affordable luxury. Hailey Bieber’s Role Moving Forward Despite the sale, Hailey Bieber will remain the brand’s Chief Creative Officer. She’ll continue leading product development and marketing. Her social media influence has played a key role in Rhode’s success. Why e.l.f. Beauty Bought Rhode e.l.f. Beauty is known for its aggressive expansion and affordability. Rhode offers access to a younger, trend-savvy audience, helping e.l.f. scale even faster in the premium skincare market. What This Means for the Beauty Industry This move signals a major shift in the beauty landscape, as legacy companies race to acquire fast-growing, influencer-led brands with built-in audiences. Hailey Bieber’s Rhode has gone from a celebrity side project to a billion-dollar brand. And the beauty world is paying attention.