Elon Musk, the owner of Twitter, has officially changed the company’s recognizable blue bird logo to an X.gn.
Early on Sunday, Musk shockingly revealed his plans. He tweeted that X.com now points to Twitter.com by Monday morning US time.
He commented, “Interim X logo goes live later today,” just before posting a picture of Twitter’s headquarters illuminated by a huge new X.
Musk tweeted Sunday that the idea of changing the logo to “X” was to “embody the imperfections in us all that make us unique.”
“And soon we shall bid adieu to the twitter brand and, gradually, all the birds,” he wrote.
The Twitter website now features the same logo, while the familiar blue bird is gone.
Twitter (TWTR), founded in 2006, has used its vivid, globally recognized blue bird emblem for more than a decade.
The renaming could be seen as something of a brand overhaul “Hail Mary” for the company: Musk in recent months has repeatedly warned that Twitter, facing steep losses in ad revenue, was on the edge of bankruptcy.
The pressure was increased earlier this month when Facebook (FB) parent Meta launched the competing social network app Threads. It attracted more than 100 million new users in its first week.
Before Musk acquired Twitter in October 2022, it had 238 million active users.