Special Feature
Jocelyn Asinobi: The Visionary Behind ‘The Native Hub’

Jocelyn Asinobi Photo Credit: instagram.com/jocelynasinobi
In the bustling culinary scene of Lagos, one name continues to rise to the top — Jocelyn Asinobi. The young, vibrant and industrious businesswoman is currently making waves in the food and catering industry.
Jocelyn is the visionary founder of The Native Hub. She has carved out a unique space for herself, establishing a brand that specializes in authentic Eastern cuisine, catering, and event management.

Photo Credit: instagram.com/nativehub_foods
Jocelyn’s journey into the food industry began with a simple passion: bringing the rich, diverse flavours of Eastern Nigeria to the wider world. Her company, The Native Hub, focuses on expert preparation and delivery of traditional Eastern soups, stews, and local delicacies. Soup bowls is one of their standout offerings.
The Native Hub is more than just a food vendor. It is a full-service catering and event management company that provides solutions for both social and corporate gatherings. Whether it’s a small family dinner or a large corporate event, Jocelyn’s team ensures that every detail is handled with precision and professionalism.
Photo Credit: instagram.com/nativehub_foods
What truly sets The Native Hub apart is its innovative approach to food delivery and its customer-first mindset. The company allows clients to pre-order meals and have them delivered on-demand or at a scheduled time, providing convenience without compromising on taste or quality.
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This flexible delivery model means customers can enjoy their favorite homemade soups, stews, and packaged meals whenever they want, adding an extra layer of comfort and satisfaction.
In addition to delicious food, The Native Hub offers an extensive menu of expertly crafted cocktails, making it a one-stop shop for culinary delights and drinks.
Jocelyn’s genius marketing technique plays a key role in her success. She leverages both traditional and digital platforms to engage with her clients and prospects, offering promotions and sneak peeks of new menu items that keep customers coming back for more. Through these methods, she has successfully built a loyal customer base that values not only the food but also the brand’s consistency, quality and reliability.
Photo Credits: instagram.com/jocelynasinobi
Photo Credit: instagram.com/nativehub_foods