Naija Diaspora
How Chris Aire Left Nigeria And Became Hollywood’s ‘King of Bling’
Chris Aire (born Christopher Aire Iluobe) was born in the Nigerian town of Ivue-Uromi, Edo State. His father wanted him to run his oil company after he graduated from high school. Instead, at the age of 18, Chris made the decision to relocate to the United States in order to further his education. King of Bling Aire worked from 10 p.m. to 6 a.m. and went to school from 9 a.m. to 4 p.m. while in college in the United States. The ordeal was exhausting and weakened the young man. He went on to earn a bachelor’s degree in acting and directing. After a failed attempt at acting and music, Aire decided to pursue a career in jewelry-making.
Aire then began a 6-year apprenticeship in jewelry-making under the tutelage of his friend’s father. Chris was only able to save $5,000 at the end of the training, which he used to start his own jewelry business.
Chris Aire’s sales strategy back then was to wait for celebrities in Los Angeles hangouts and five-star hotels to show them his jewelry designs. He remained steadfast and confident of making a breakthrough in his newfound profession.
Gary Payton was so impressed with his designs that he placed a $50,000 order right away. He purchased a platinum basketball pendant for himself as well as other jewelry for his friends. The $50,000 was not only enough to cover Chris’ return flight, but it was also enough to start his jewelry business. Slowly, he gained traction and began selling jewels to more celebrities.
Chris Aire is the president of Solid 21 Incorporated today. He is best known as the founder of his eponymous brand, Chris Aire, which sells only the finest pieces of fine jewelry and timepieces.
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Chris Aire has received numerous recognitions for his works. For instance, the Los Angeles Times crowned him the “King of Bling”; the Rolling Stone magazine called him “The Emperor of Ice”; etc. King of Bling
He has also been featured in several magazines such as Wall Street Journal, Forbes, Elle, Los Angeles Times, Black Enterprise, International Wrist Watch Magazine, ESPN Magazine, Watch time, Vogue, Robb Report, QP magazine, Los Angeles Magazine, and Rapaport magazine, etc.
Like a true son of the soil, Aire did not forget his homeland, Nigeria. He visits home as frequently as possible. Chris often advises Africans to value and promote the work that proceeds from the continent.
